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Principles of Good Content

Content Strategy

Content is Appropriate When It Fits Users':

Personal Context

Physical (Doing) → Cognitive (Learning) → Emotional (Feeling)

Consider: What are they doing? How are they feeling? What are they capable of?

Accessibility Needs

User Personas

Content Planning for Physical Factors

Content Planning for Emotional Factors

• Marital Status

Educational Factors

• Familiarity with content
• Education attained
• Learning disabilities
• Reading level