“Content design is answering a user need in the best way for the user to consume it” - Sarah Winters

Content Design London defines content design as the process of addressing a user's needs in the most effective way for them to consume the content.

They emphasise that content design is driven by data and evidence to deliver what the audience needs, when they need it, and in the expected manner.

The content design process is:

• Research - data and evidence of what the audience wants and needs.
• User needs - answer specific tasks the user has in their journey.
• Channel and journey mapping - understanding what our audience needs at the time that they need it.
• Language and emotion - use the language our users are using.
• Creation - collaboration with other teams to find the best solutions for our audience to cover their needs.
• Sharing - share quickly and easily to get feedback.
• Iteration - learn, apply and move on.

Content design can apply across various forms of communication and is not limited to digital contexts. It distinguishes content design from marketing and UX/UI design, advocating for collaboration to enhance user experience.

Content design isn’t just about writing words. It’s about figuring out what type of content will best meet the user’s needs.

https://contentdesign.london/blog/what-is-content-design

Types of Content

• Text

• Video

• Animations

• Images

• Infographics

• Audio

• Maps

• Tables

• Lists

• Calendar

• Notifications

• Chatbot

• Calculator

• Postcode Finder

• Icons

• Charts

• Graphs