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Storyboards — pioneered by Disney

• Visualization
• Memorability
• Empathy — putting yourself in the user's shoes
• Engagement

Stories are 22 times more memorable than plain facts.

The most successful brands tell a story (like Apple's "1,000 songs in your pocket" for iPod)

They connect user stories with user personas.

Participatory design (co-design) involves stakeholders.

Communication is key

How to structure a storyboard?

• Character — their thoughts, feelings, and motives
• Scene — the world the character inhabits (context)
• Plot — the problem or solution
• Narrative — the character's goal and journey through exposition, rising action, climax, and resolution