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Introduction to UX Writing
anything thats digital that has words
copywriting is marketing driven
UX writing is taking the context of contexts, needs and behaviour
Simple Language
Language that doesn't cause the user to slow down or reread.
Bold (no more than 30% of text) and Headings
Bulletpoints
Callouts
Visuals
Experience and Engagement
Sign Up Forms - explain why the customer is doing it
Register (booking / more info needed) vs Sign Up (quick) vs Join (community)
Contact Us
Error message - can be the last straw if they are unclear