Designers are problem-solvers.

Designers are storytellers.

Stories make abstract concepts and simplify complex messages.

People understand things better in a story format

Three Act Structure

Act 1: Setup (or Exposition)

Introduces the main characters and their world. Establishes

Act 2: Confrontation (or Rising Action)

*Climax

Act 3: Resolution (or Falling Action)

Freytag’s Pyramid

Exposition > Rising Actions > Climax > Falling Action > Conclusion

When you scroll through a product page,

Apple Product Webpages

Onboarding (LinkedIn)