Scamper Method
S - Substitute
C - Combine
A - Adapt
M - Modify
P - Put to Another Use
E - Eliminate
R - Reverse (or Rearrange)
Bob Eberle introduced the SCAMPER mnemonic in 1971 in his book Scamper: Games for Imagination Development.
The technique draws heavily from the Idea Spurring Checklist developed by advertising executive Alex Osborn in the early 1950s.
SCAMPER helps spark ideas for new tools, processes, services and more by encouraging them to think about ways to improve existing ones. This method is particularly useful for generating ideas for new product development.
SWOT Analysis
Minimum of 3 Offshoot Ideas
Suggested Survey or Interview Questions
Help define the project scope and trajectory
Work on names and preliminary branding considerations