Daniel was surprised by pur synical take on the brand. Thought it was interesting how we identified how designers can use branding to create a facade

AI is a race to the middle (homogenised)

From an emotional connection with your user group.

Process of Branding Conducting Research

Design Program

Values

Name

Taglines / Messaging / Content / Tone of Voice

Logomark / Workmark

Typography

Imagery

Colour

Touchpoints & Application

Look into how branding then becomes part of people’s identity (self-expression).

Linguistic Registers